Red Flag Watch

Red Flag Watch is where we break down early warning signs in brands, movements, and industry behavior. From performative marketing and hype-driven drops to questionable ethics and trend fatigue, this category highlights what’s not adding up — and why it matters. Designed to keep you sharp, skeptical, and ahead of the curve in a space that often rewards surface over substance.

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New Research

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Red Flag Watch

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Routines

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Brand Investigations

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Ingredients