Product Image

Product Name
Round Lab Birch Moisturizing Cleanser
Product URL
https://roundlab.com/products/birch-moisturizing-cleanser
Date of Assessment
May 4, 2025
INCI Screenshot

Harmful Flags
Misleading Buzzword Claim
Functionally Misleading Claims
Useless Flags
No % Disclosed for Key Actives
Marketing Claims with No Efficacy Pathway
No Clinically Backed Ingredients Present
Claims pH-Balanced But Not Verified
Fluffy Marketing Buzzword
Bonus Flags
Barrier Repair Complex Present
Barrier Repair Complex Present
Claims
Score
72
Verdict
👍 Safe Choice
False/Misleading Claim Details
pH Balanced, Sensitive-Skin Friendly, Contains Birch Sap, Gentle
Key Strengths
Contains multiple hydrating agents including Glycerin, Butylene Glycol, and Hyaluronic Acid, which help draw moisture into the skin. Includes Ceramide NP and Panthenol that support skin barrier repair and soothing. Uses mild surfactants (like Sodium Cocoyl Isethionate and Coco-Betaine) instead of harsh sulfates, making it suitable for daily use. Features a well-constructed hydration and barrier synergy uncommon in budget-friendly cleansers. Rich, cushiony foam texture that minimizes mechanical irritation during cleansing.
Red Flags
Despite its name, the formula contains no Birch Sap or Extract, making the hero ingredient claim misleading. The product includes Chamomilla Recutita (Matricaria) Flower Oil, a fragrance essential oil that may irritate sensitive skin. No percentages of active ingredients are disclosed, and the brand does not provide pH data despite claiming a mildly acidic formula. There is no clinical or third-party testing data available, and several claims lack a clear efficacy pathway, including hydration and gentleness derived from “Birch.”
Suitable For
oily, combination, normal
Ingredients
Sodium Cocoyl Isethionate
Sodium Methyl Cocoyl Taurate
Potassium Cocoyl Glycinate
Chamomilla Recutita (Matricaria) Flower Oil
Caprylic/Capric Triglyceride
Hydrolyzed Hyaluronic Acid
Harmful Score
14.299999999999999
Useless Score
10.7
Bonus Score
18
Product Type
Cleanser
Short Description
Notes