Product Image
Product Name
Beauty of Joseon Glow Deep Serum: Rice + Arbutin
Product URL
https://beautyofjoseon.com/products/glow-deep-serum-rice-arbutin
Date of Assessment
May 4, 2025
INCI Screenshot
Harmful Flags
Misleading Buzzword Claim
Functionally Misleading Claims
Useless Flags
No % Disclosed for Key Actives
Fluffy Marketing Buzzword
No 3rd-Party Data (for serious claims like “anti-aging”)
Bonus Flags
Clinically Proven Actives Used
No Fragrance + No Irritants + No Alcohol
Formula Supports Its Claims
No Fragrance + No Irritants + No Alcohol
Claims
Helps to brighten the skin
Helps to fade pigmentation
Aims to even out skin tone
Lightweight, hydrating texture
Formulated with 68% rice bran water
Includes 2% arbutin to help suppress melanin
Score
83.5
Verdict
🔬 Elite Performer
False/Misleading Claim Details
Helps to fade pigmentation, Aims to even out skin tone
Key Strengths
Gentle and lightweight texture, includes proven brightening actives (niacinamide and arbutin), fragrance-free, strong hydration combo with panthenol and hyaluronic acid, no irritants or alcohol, supports claims with ingredients
Red Flags
No percentage disclosed for key actives, no third-party data, uses vague brightening claims without evidence, functionally misleading terminology
Suitable For
dry, combination, oily, normal, acne-prone
Ingredients
Oryza Sativa (Rice) Bran Water
Dipotassium Glycyrrhizate
Harmful Score
11.7
Useless Score
5.8
Bonus Score
22
Product Type
Serum
Short Description
Notes
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